2013 February


An idea for a new brand of detergent for the Dutch market; NIETS. Which means ‘Nothing‘. This way the brand can use other peoples advertising to promote their own brand, using slogans such as: “Nothing washes cleaner than Dreft!“.


Hi and welcome to Daniel White’s website. Here you’ll find some of Daniel’s new ideas. Product ideas, design concepts and whatever else he’s working on or comes up with. He hopes you’ll enjoy how his innovative brain works and maybe be inspired to also help fill the world with great new ideas.


Simple vector illustration.


This mountain landscape fruit-bowl makes your fruit seem gigantic. The design is based on the plastic mountains available for model railway sets and the fruit-bowl is fabricated the same way.          

‘Matrjosjka’ toy blocks

Simple and colourful wooden painted ‘matrosjka’s’ Also usable as wooden playing blocks. Every block is as high as the next bigger block is wide (based on the Din-system for paper sizes) The models featured here are made of paper.


A wooden house. In the chimney you can screw a lightbulb. The bulb becomes ‘smoke’.    


The Twister duvet cover is nothing more or less than the game of Twister, printed on a duvet cover. Get ready to play (strip-) twister on your own bed. Designed together with Bertjan Pot. On sale through Present Time.    

The Bear Family

Simple soft cuddly bears. Size: A4, A5, A6 and A7 Made of memory foam so when you squeeze one of the bears, it slowly goes back to its original block shape. The most simple cuddly teddy-bear Daniel could think of.