Fruit-bowl Cuddly breast Loveapple Eye buttons Ami poster house-light Twister The Bear Family ‘Matrjosjka’ toy blocks Mouse-car Christmas-tree poster Red
fruitbowl01 knuffel-tiet02 loveapple01 Img1864 geboorteposter_Ami_Lap02 TableLight-790x960 Twister bearblocks matroushka01 muisauto xmas_tree Yep yep you know it


Hi and welcome to Daniel White’s website. Here you’ll find some of Daniel’s new ideas. Product ideas, design concepts and whatever else he’s working on or comes up with. He hopes you’ll enjoy how his innovative brain works and maybe be inspired to also help fill the world with great new ideas.


Rocking Bench

The Rocking Bench is back! A rocking horse for two kids OR a stool for one adult, that is so beautiful you don’t have to clear it away when you have grown-up have visitors. The Rocking Bench is being sold through the furniture company Basematters. Which has a new retail concept, somewhere between a regular [...]


Eye buttons

Turn anything into a friend with these eye buttons. 3 Different eye colours are available in 6 different packages. In production by Present Time. Above photo by Present Time.      



Can you imagine how many computer mice are thrown away each year? Why not recycle them? Add 2 sets of wheels off toy cars and “Bob’s your uncle”. A brand spanking new toy which is ergonomic to play with.    


Siamese cuddly toys

If kids learn to accept strange things at an early age then acceptance of all thing different in the world at large will be easy in the future. To help create this better world full of acceptance of everything weird and wonderful; Siamese cuddly toys.


Number cuddly toys

For your birthday you can receive friends that are your age.   The numbers 0 to 9 in the shape of friendly cuddly stuffed toys.¬†Together they can make any number. (Collect them all.)


Sockpuppet cuddly toy

Remember sock puppets? Old socks with a few buttons sewn on turned into a puppet. What if yo took that as a design for a cuddly toy? Soft cuddly toys in the shape of sock puppets.


Cuddly breast

Soft cuddly toy to help kids off of breastfeeding (or to help lonely men get to sleep).



Alphabet poster.



iPet (pronounced iPad) is Dutch for iHat.


Ami poster

When a new baby is born in The Netherlands, it’s tradition to send friends and family a card informing them of this joyous fact. This card is usually also the way one finds out the name of the new family member. Instead of a regular card, Daniel drew this “where’s Waldo”-stlyle A2 poster for his [...]



A self-portrait in paper. (With thanks to Boxpunx by for the basic plan.)



An idea for a new brand of detergent for the Dutch market; NIETS. Which means ‘Nothing‘. This way the brand can use other peoples advertising to promote their own brand, using slogans such as: “Nothing washes cleaner than Dreft!“.